The Effects of War on the Environment

The natural environment has been a strategic element of war since the first rock was thrown by the first cave dweller. The armies of ancient Rome and Assyria, to ensure the total capitulation of their enemies, reportedly sowed salt into the cropland of their foes, making the soil useless for farming—an early use of military herbicide, and one of the most devastating environmental effects of war. But history also provides lessons in eco-sensitive warfare. The Bible, in Deuteronomy 20:19, stays the hand of the warrior to minimize wars impact on nature and men alike: When you besiege a city a long time, to make war against it in order to capture it, you shall not destroy its trees by swinging an axe against them; for you may eat from them, and you shall not cut them down. For is the tree of the field a man, that it should be besieged by you? War and the Environment: Weve Been Lucky so Far War is waged differently today, of course, and has widespread environmental impacts that last far longer. The technology has changed, and the potential effects of the technology are very different, says Carl Bruch, co-director of international programs at the Environmental Law Institute in Washington, D.C. Bruch, who is also the co-author of The Environmental Consequences of War: Legal, Economic, and Scientific Perspectives, notes that modern chemical, biological, and nuclear warfare has the potential to wreak unprecedented environmental havoc that, fortunately, we havent seen—yet. This is a great threat, Bruch says. But in some cases, precision weapons and other technological advances can shield the environment by targeting key facilities, leaving other areas relatively unscathed. You could make the argument that these weapons have the ability to minimize collateral damage, says Geoffrey Dabelko, director of the Environmental Change and Security Program at the Woodrow Wilson Center for Scholars in Washington, D.C. Its Local: The Impact of War Today Warfare today also occurs infrequently between independent nations; more often, armed conflict breaks out between rival factions within a nation. These localized civil wars, according to Bruch, are usually beyond the reach of international treaties and bodies of law. Internal conflict is viewed as a matter of sovereignty—an internal matter, he says. As a result, environmental damage, like human rights violations, occurs unchecked by outside organizations. Though skirmishes, armed conflicts, and open warfare vary tremendously by region and by weapons used, the effects of war on the environment usually involve the following broad categories. Habitat Destruction and Refugees Perhaps the most famous example of habitat devastation occurred during the Vietnam War  when U.S. forces sprayed herbicides like Agent Orange on the forests and mangrove swamps that provided cover to guerrilla soldiers. An estimated 20 million gallons of herbicide were used, decimating about 4.5 million acres in the countryside. Some regions are not expected to recover for several decades. Additionally, when warfare causes the mass movement of people, the resulting impacts on the environment can be catastrophic. Widespread deforestation, unchecked hunting, soil erosion, and contamination of land and water by human waste occur when thousands of humans are forced to settle in a new area. During the Rwandan conflict in 1994, much of that countrys Akagera National Park was opened to refugees; as a result of this refugee influx, local populations of animals like the roan antelope and the eland became extinct. Invasive Species Military ships, cargo airplanes, and trucks often carry more than soldiers and munitions; non-native plants and animals can also ride along, invading new areas and wiping out native species in the process. Laysan Island in the Pacific Ocean was once home to a number of rare plants and animals, but troop movements during and after World War II introduced rats that nearly wiped out the Laysan finch and the Laysan rail, as well as bringing in sandbur, an invasive plant that crowds out the native bunchgrass that local birds depend on for habitat. Infrastructure Collapse Among the first and most vulnerable targets of attack in a military campaign are the enemys roads, bridges, utilities, and other infrastructure. While these dont form part of the natural environment, the destruction of wastewater treatment plants, for example, severely degrades regional water quality. During the 1990s fighting in Croatia, chemical manufacturing plants were bombed; because treatment facilities for chemical spills werent functioning, toxins flowed downstream unchecked until the conflict ended. Increased Production Even in regions not directly affected by warfare, increased production in manufacturing, agriculture, and other industries that support a war effort can wreak havoc on the natural environment. During World War I, former wilderness areas of the United States came under cultivation for wheat, cotton, and other crops, while vast stands of timber were clear-cut to meet wartime demand for wood products. Timber in Liberia, oil in Sudan, and diamonds in Sierra Leone are all exploited by military factions. These provide a revenue stream that is used to buy weapons, says Bruch. Scorched Earth Practices, Hunting, and Poaching The destruction of your own homeland is a time-honored, albeit tragic, wartime custom. The term scorched earth originally applied to the burning of crops and buildings that might feed and shelter the enemy, but its now applied to any environmentally destructive strategy. To thwart invading Japanese troops during the Second Sino-Japanese War (1937–1945), Chinese authorities dynamited a dike on the Yellow River, drowning thousands of Japanese soldiers—and thousands of Chinese peasants—while also flooding millions of square miles of land. Similarly, if an army marches on its stomach, as the saying goes, then feeding an army often requires hunting local animals, especially larger mammals that often have lower rates of reproduction. In the ongoing war in Sudan, poachers seeking meat for soldiers and civilians have had a tragic effect on bush animal populations in Garamba National Park, just across the border in the Democratic Republic of Congo. At one point, the number of elephants shrunk from 22,000 to 5,000, and there were only 15 white rhinos left alive. Biological, Chemical, and Nuclear Weapons The production, testing, transport, and use of these advanced weapons is perhaps the single most destructive effects of war on the environment. Though their use has been strictly limited since the bombing of Japan by the U.S. military at the end of World War II, military analysts have grave concerns about the proliferation of nuclear material and chemical and biological weaponry. Weve been very fortunate that we have not seen the devastation that we might see, says Bruch. Researchers point to the use of depleted uranium (DU) as one particularly dangerous military trend. DU is a byproduct of the uranium-enrichment process. Almost twice as dense as lead, its valued in weapons for its ability to penetrate tank armor and other defenses. An estimated 320 tons of DU were used in the Gulf War in 1991; in addition to soil contamination, experts are concerned that soldiers and civilians may have been exposed to dangerous levels of the compound. How Environmental Problems Lead to War While the effects of war on the environment may be obvious, whats less clear are the ways that environmental damage itself leads to conflict. Factions in resource-poor countries like those in Africa, the Mideast, and Southeast Asia have historically used military force for material gain; they have few other options. Bruch explains that once armed conflict begins, soldiers and populations under siege must find immediate sources of food, water, and shelter, so theyre forced to adapt their thinking to short-term solutions, not long-term sustainability. This short-term desperation leads to a vicious cycle of conflict, followed by people who meet their immediate needs in unsustainable ways, bringing deprivation and disillusionment, which then leads to more conflict. One of the chief challenges is to break that cycle, Bruch says. Can Warfare Protect Nature? It seems counterintuitive, but some have argued that military conflicts often end up preserving the natural environment. Its one of the findings thats utterly contrary to expectations, says Jurgen Brauer, Ph.D., professor of economics at Augusta State University in Augusta, Georgia. The most preserved area in all of Korea is the demilitarized zone because you have the exclusion of human activity, he says. Other researchers have noted that despite the massive amounts of herbicide use during the Vietnam War, more forests have been lost in that country since the war ended than during it, due to peacetime commerce and Vietnams quest for prosperity. The coal-black skies caused by the Kuwaiti oil fires in 1991 provided dramatic visual evidence of war-related environmental damage. However, these oil fires burned in one month roughly the amount of oil burned by the United States in a single day. Peace can be damaging, too, says Dabelko. You have some of these ironic twists. But experts are quick to emphasize that this is not an argument in favor of armed conflict. War is not good for the environment, adds Brauer, who is also an author of War and Nature: The Environmental Consequences of War in a Globalized World. And Bruch notes that warfare only delays the environmental damage of peaceful human activity and commerce. It may provide a respite, but the long-term effects of war arent that different from what happens under commercial development, he says. Winning the Peace As military planning evolves, it becomes apparent that the environment now plays a greater role in successful combat, especially after an armed conflict ends. At the end of the day, if youre trying to occupy an area, you have a strong incentive not to ruin it, Dabelko says. The aforementioned biblical quote from Deuteronomy about preserving trees is, perhaps, good advice for the ages. And some warriors are learning that theres more to be gained from preserving the environment than in destroying it. In war-torn Mozambique, former military combatants have been hired to work together as park rangers protecting the wildlife and natural habitats that they once sought to destroy. That built bridges between the military and the park service. It has worked, Bruch says. Natural resources can be very important in providing jobs and opportunities in post-conflict societies.

Secular and Religious Approaches to Environment Issues

Assess the claim that secular approaches to environment issues are of more help than religious ones. (35 marks) Secular approaches are ethical approaches that are not religious, for example Kantian ethics. Religious approaches would include Natural Law and biblical references. In both of these approaches to environment issues, a good approach to environment issues would be one that weighed up the pros and cons of both sides of the argument and come to a rational conclusion that is backed up with reason. Utilitarian’s weigh up the long term effects against the short term effects. I think this is a good way of looking at the environment, as the long-term effects are very different to the short-term effects. If we focus on only the†¦show more content†¦This could be very helpful for preserving the environment, however his views are limited on the environment as he seems to not look at different circumstances. Preference utilitarianism looks at the maximisation of preference satisfaction for the current generation. They do not consider what the effects will be for the future generation. Some would see this as selfish but for preference utilitarian’s, if neglecting the environment has no major effect on the current generation, preserving the environment is not important. Peter Singer believes that we should act morally, taking into account all people affected. He looks at the ‘best possible consequence’. Singer used a set of criteria for a moral status based on sentience. He believes that treatment should be equal for all humans and animals. I think this is a strong approach to environmental issues because it looks at the consequences of our actions, which is what we should be focused on. An example of environmental issues would be hydroelectric dams being built on quiet picturesque rivers. Preference utilitarian’s would consider the possibility of cheap electricity a good thing, more important than the tranquillity and the wildlife. Whereas, a qualitative utilitarian would consider the long-term interests of the future generations. Kantian ethics is anthropocentric which means that Kant believes that nature has intrinsic value. Kant believes there should be moral limits on how we use animals.Show MoreRelatedAmerica s War On Sex : The Continuing Attack On Law, Lust, And Liberty1722 Words   |  7 Pagesbook depicts how governments and religious right incorporates the regulation of information, health care, sexual expression, and entertainment to undermine the secular democracy of the society. According to Klein’s research, the today’s public policies are trying to resolve the wrong sexual predicaments. 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The Early Labor Movement Essay Research Paper free essay sample

The Early Labor Movement Essay, Research Paper The Early Labor Movement, 1794- 1836 The early labour motion, between 1794 and 1836 had many strengths and failings. Leadership of skilled workers in the brotherhood motion and the increased demand for these workers in the edifice trades were two of these strengths. Besides of import were the success of work stoppages for the ten-hour working day and the creative activity of the Working Men # 8217 ; s party. The motion besides had its failings though. The loss of occupations due to new production procedures and the employer # 8217 ; s ill will to organized labour and brotherhoods were two of these. These strengths and weaknesses come together to specify the labour motion. One of the things that guaranteed the success of the labour motions was its ascendant strengths. One of the most of import strengths was the leading of skilled workers during the brotherhood motion. This is shown by the formation of brotherhoods by the cordwainers, pressmans, and the mechanics. These craftsmans helped out the motion highly. Besides, with the success of the Industrial Revolution, many new occupations were created in the edifice trade. And, of class, with the new occupations, there comes a demand for people to make full the occupations. This increased demand for skilled workers helped the economic system and was one of the strengths of the early labour motion. Another achievement of the labour motion was the success of work stoppages in favour of the ten-hour working day. This could non hold been accomplished without the aid of brotherhoods. To win in this, workers of all trades exploited their bargaining powers. The ten-hour working day was won through a series of boycotts and work stoppages. The most dramatic triumphs were in Philadelphia where the local authorities set a ten-hour criterion working day for all local plants. The success of the work stoppages in gained in the 10 hr working day led workers to foster work their powers in order to acquire bette r rewards and benefits. This exercise of powers still happens in today # 8217 ; s society. One other success in the early labour motion was the creative activity of the Working Men # 8217 ; s party. Building and trade workers formed this political party in 1828. This party was temporarily a great success. This was chiefly due to their platform, or beliefs on issues. Their over all platform was to increase the power of labour. It included equal revenue enhancement for rich and hapless, abolishment of Bankss, and cosmopolitan instruction. All of which were highly of import to the working adult male of the twenty-four hours. Probably the most of import was the demand for cosmopolitan instruction. The workers wanted their kids to be more nomadic so that they would hold a better opportunity for success. In 1834, the Pennsylvania legislative assembly was eventually per suaded by the Working Men’s party to supply free, cosmopolitan, tax- supported schooling. These four issues were the keys to the success of the early labour motion. On the other manus, the early labour motion besides had many failings. As industries gained more engineering and new production procedure, the loss of occupations and position in the workplace was at hand. Some illustrations of this were in the hatting, printing, and weaving industries. These # 8220 ; threatened mechanics # 8221 ; formed together in the 1820s and 1830s to organize trade brotherhoods. They produce a # 8220 ; labour theory of value. # 8221 ; This stated that the monetary value of a good should reflect the work put into the production of that good. Another group threatened by industrialisation was the craftsman cobblers. The maestro cobblers lost their position when the trade was turned into a type of # 8220 ; assembly line. # 8221 ; When this happened the Masterss were merely mere foremans in the shoe repairing industry. These craft brotherhoods formed a new extremist signifier of democracy that wanted cosmopolitan right to vote and more revenue enhancements on l uxuries, which were owned largely by the rich. There were besides regulations or Torahs formed by employers that worked against organized labour. First, in 1828, adult females mill workers in New Hampshire struck against tow of these regulations. The first regulation stated that the adult females were to be fined for demoing up late to work. The 2nd regulation initiated a system where employees would have certifications upon their farewell from the company, which stated that they were faithful employees. This worked against brotherhoods because possible strikers feared mulcts and thought they would non be able to happen work if they were fired because they wouldn Ts have the certification. This made it impossible for the workers to strike. Another failing of the early labour motion due to the employer was the # 8220 ; Black List. # 8221 ; In 1836 New York City employers agreed non to engage members of the Union Trade Society of Journeymen Tailors and they circulated a list compris ed of the members # 8217 ; names. The employers besides took action through the tribunals. They sued against closed stores ( these were normally obtained by brotherhoods after acquiring pay additions ) . Their instance was that closed stores violated common jurisprudence and statutes that prohibit such confederacies. The tribunals found that closed stores did violated these Torahs and the suspects guilty. But, in clip, the higher tribunals overturned the finding of fact and all the suspects were acquitted. This was due to coerce put on the jury by dissenters. One instance involved over 27,000 demonstrators outside of New York City # 8217 ; s City Hall. In decision, the strengths and failings of the early labour motion of 1794-1836 defined industry, political relations, and society, as we know it today.

Advertising through Social Media Application-Samples for Students

Question: Discuss about the Role of Social Media in the Promotion of John Smedley's Orchid Women Wear. Answer: Introduction Social media communication has been emerging rapidly in the recent years. However, maximum businesses use the social media as their communication tool to cover a large number of customers (Holt 2016).Social media communication refers to the communication process that is exhibited through the use of digital tool. As commented by Ramanathanet al. (2017), social media communication is a modern business process, which can be done by using electronic media. However, for business organizations, it is crucial to incorporate the modern technology in their communication system to enhance the customer service. Hence, application of the social media gives the opportunity to the business owners to promote their brand as well and their products by using the digital media, which is an example of modern technology. This study deals with the promotion of Orchid women wear, which is a popular brand of John Smedley. This organization sells over 30 countries in the world. This is a UK based knitting fa shion company and established in 1784. This brand has 200 stores all over the world and their sales revenue generation is high. Therefore, the role of the social media in the branding of John Smedley will be discussed in this study. A critical discussion will be conducted in this study based on the application of social media in branding. Company background John Smedley is a UK based fashion organization that offers various types of womens wear. However, woolen clothes, cotton wear and various types of fashionable clothing items are the major products of this organization. John Smedley is popular for the knitwear products. One of their popular products is Orchid women fashion wear. This organization is a global operator and has business throughout the world. This organization is considered as one of the leading companies for their fine gauge knitwear products. In the recent years changing demand of the customers is the major challenge of the global fashion market. However, it is often difficult for the fashion organizations to cope up with the changing need of the consumers as a result, there is a huge competition among the fashion companies to make something unique or innovative product. Orchid women wear is a renowned brand of John Smedley among their various women wears (Johnsmedley.com 2018). This is a knitwear product and made up o f wool. This is very much comfortable for the women in any weather. Thus, this brand is popular among the women who prefer to use John Smedley products. Issue identification Traditional communication or advertising process in the business promotion needs a proper budget and a specific market (Bremset al. 2017). TV, direct mail, newspaper, and radio are the traditional communication channels that are used in the business. The traditional communication channels are more expensive in comparison to the social media communication as traditional communication needs more workforce while social media needs less workforce and it depends on the technology. In the recent years, John Smedley has faced issuesdue to the using of traditional marketing communication. Traditional communication channels need a particular target audience as a result, it is difficult for the organization to select the target audience. On the other hand, they are not able to cover a huge range of consumers through this traditional communication process. In the year 2014 their sale was increased by 14% from the previous year and the revenue generation was 17.2. In the year 2015 their customer number is increased by 10% from the previous year, which ensures their growth in the global market (Johnsmedley.com. 2018). However, traditional communication process has a specific target market but social media does not need any specific target market as it covers a large range of customers from different geographical regions (Kedzior et al. 2016). Hence, by the application of social media, John Smedley can promote their Orchid women wear in a huge range of customer domain easily. There is no need to expand the high budget to implement this communication process.Traditional media includes personal selling, pamphlets and leaflet distribution that needs more workforces. This enhances the cost of the product promotion (Nyangwe and Buhalis 2018).However, application of the social media in the promotion of the business will be an effective approach for such organization as it will help them to cover a large number of people from different geographical regions. Role of social media in branding in the context of Johh Smedley Clothing products among the other products of the fashion industry run fast. However, consumers especially the women have a strong addiction towards the clothing products. They prefer the variety of products, which are comfortable to wear (Kedzioret al. 2016). Hence, the traditional marketing or communication is not as effective as the social media communication in promoting a brand as the traditional marketing process is not attractive like the social media. Through the social media women can see a variety of products and they do not need to go outside. In order to improve the brand image of an organization promotion through social media is an effective approach for the organization. In the context of John Smedley, they want to improve the brand image of Orchid women wear through the application of social media. As commented by Nyangweand Buhalis (2018), social media users keep the brand name in their mind, which they saw in their social networking site. This is a big opportunity fo r John Smedley to improve and promote their brand Orchid women wear. One of the major positive outcomes of social media application in branding is communication with the business goal (Deckers and Lacy 2017). However, in the context of John Smedley use of social media will help them to deliver their business objective regarding their brand Orchid women wear to the consumer domain by providing a detailed product as well as brand information. John Smedley can give the benefits of the products through the websites and it will be shared via social media like facebook, instagram etc. Cover a large number of consumers for a particular brand In the recent years, people are more technology oriented as they use the technological device rapidly to make their life fast. They have limited time to watch television, magazine and another traditional advertising process (Dinnie 2015). Therefore, maximum people spend a lot of time on the social media website as they get refreshment and also gather new knowledge regarding any product or service via social media. People have a great attraction towards the social media and they search new fashion products and brand through it (Dinnie 2015). As a result, advertisement through the social media such as Facebook, Twitter and Instagram will be effective for John Smedley to promote their brand Orchid women wear. This will give a great opportunity to John Smedley to promote their new product in a large consumer domain by using the social media in brand promotion. Get customer reviews regarding a brand Social media makes a unique platform for John Smedley for their new brand and they will be able to get customer feedbacks via such sites. Such customer review is a good process for an organization to understand their brand position in the market (Habibiet al. 2016).Changing needs of the consumers is a big problem for the fashion market and they do not understand the exact demand of the consumers. However, by checking the customer review regarding a product on social media sites the organization will able to understand the type of the products that the current market prefers. Enhance the information sharing regarding the brand Social media is an effective way for the business as it allows the consumers to research discover and share the information about a brand (Dinnie 2015). Application of the social media in the branding of John Smedley will bring a scope for their new brand Orchid women wear to reach in a large domain of the consumers. Social media advertisement will help the consumers to attach with the organization by sharing their feedbacks. This also improves the customer engagement in an organization. Good consumer rating will improve the brand image in the competitive market. Therefore, social media will help John Smedley to share content of the product information quickly in the context of Orchid women wear. As a result, the consumers can easily access the product details as well as the brand details, which enhance the branding process of such organization. Critical discussion of the impact of social media advertising on the brad image of John Smedley Today the application of the social media is an integral part of the daily life. People from different parts and the entire world can be connected through the social media. In the context of business as well as the fashion industry social media plays an important role to promote a brand and to improve the brand image (Habibi et al. 2016). It is important for John Smedley to improve their brand image by suing the social media application. They can influence the public opinion regarding their new brand Orchid women to wear. As commented by Dinnie(2015), social media is the best platform to communicate with the people and people also share their opinion regarding any product or brand. As criticized by Kohliet al. (2015), is the business industry does not train their employees properly to use social media for business purpose then they fail to communicate their brand vision. This can lead John Smedley to an inconsistent as a result; their brand image can be affected. However, John Smedle y can represent their brand image through the social media application in the context of their Orchid women wear. On the other hand, misrepresentation of the offered service or products and their features can hamper the brand image of such particular brand. Social media creates customers interest towards a product or a brand (Chahaland Rani 2016). In the context of John Smedley, advertisement or the promotion of Orchid women wear through social media enables them to deliver their messages to the public domain quickly. As a result, the audience starts to get information about the particular brand. Then they talk about the brand and pay their attention to it. Shopping in recent times is popular in the social media platforms. For example, Twitter and Facebook are two of the major social media platforms, which contribute more to improving the promotion of a brand and the enhancement of its image. For John Smedley, if they promote or advertise their products through such social media then audience get information about their Orchid women wears. This will make their brand popular and to improve its image in the consumer domain. Besides the positive aspects of social media advertisement there are some negative aspects. As argued by Kohli et al . (2015), advertisement via social media often affected due to the overflowing newsfeed. In the Facebook often people skip the messages or advertisement of a brand due to the overflow of the newsfeeds. This may affect the brand promotion in the context of John Smedley. Therefore, it is important for the organization to give a regular update of their product or brand on the social media. If the gap occurs in this process then it will be difficult for John Smedley to promote their brand Orchid women wear through social networking sites. On the other hand positive outcomes of social media highlights that social media especially the Facebook increase the customer engagement (Habibiet al. 2016). However, if John Smedley creates a page on facebook regarding their Orchid women wears with more details then it can reach easily to the consumer domain. Therefore, the consumers can give their feedbacks on this Facebook page regarding this particular brand. For John Smedley, they want to promote Orchid women wear via social media. Hence, it has been found that women discuss more about the fashion over social media like Facebook. Therefore, they refer to their friends the fashion brand that they have used. This will give John Smedley a good opportunity to improve the brand image as well promotion of Orchid women wear via social media advertisement. Conclusion The above piece of the study reveals the social media application in branding in the context of John Smedley. However, this fashion organization is going to promote their new brand Orchid women wear through the social media advertisement. However, the major problem of current fashion market is the changing demand of the consumers. Hence, the application of the social media will help John Smedley to gather the customer feedbacks and develop innovative product as per the needs of the current market. It has been found that social media communication to market a product is very popular in the recent years. People, specially he women search new brand over the social media. One of the major drawbacks of the social media application is the inappropriate presentation of the brand information. Despite these challenges, social media communication is an essential element of the modern business. References Brems, C., Temmerman, M., Graham, T. and Broersma, M., 2017. Personal Branding on Twitter: How employed and freelance journalists stage themselves on social media.Digital Journalism,5(4), pp.443-459. Chahal, H. and Rani, A., 2017. How trust moderates social media engagement and brand equity.Journal of Research in Interactive Marketing,11(3), pp.312-335. Deckers, E. and Lacy, K., 2017.Branding yourself: How to use social media to invent or reinvent yourself. Que Publishing. Dinnie, K., 2015.Nation branding: Concepts, issues, practice. Routledge. Habibi, M.R., Laroche, M. and Richard, M.O., 2016. Testing an extended model of consumer behavior in the context of social media-based brand communities.Computers in Human Behavior,62, pp.292-302. Holt, D., 2016. Branding in the age of social media.Harvard business review,94(3), p.13. Johnsmedley.com. 2018.John Smedley. [online] Available at: https://www.johnsmedley.com/uk/about-us [Accessed 13 Feb. 2018]. Kedzior, R., Allen, D.E. and Schroeder, J., 2016. The selfie phenomenonconsumer identities in the social media marketplace. European Journal of Marketing, 50(9/10), pp.1767-1772. Kohli, C., Suri, R. and Kapoor, A., 2015. Will social media kill branding?.Business Horizons,58(1), pp.35-44. Nyangwe, S. and Buhalis, D., 2018. Branding Transformation Through Social Media and Co-creation: Lessons from Marriott International. InInformation and Communication Technologies in Tourism 2018(pp. 257-269). Springer, Cham. Ramanathan, U., Subramanian, N. and Parrott, G., 2017. Role of social media in retail network operations and marketing to enhance customer satisfaction.International Journal of Operations Production Management,37(1), pp.105-123.