Business Policy and Strategic Management Essay Example | Topics and Well Written Essays - 250 words - 2

Business Policy and strategical focal point - Essay ExampleStarbucks will have to re-think the assumptions on which they based their pre-recession strategies environmental and industry factors have changed. Strategic surveillance Starbucks follows a differentiation strategy where its basic aim is to produce a brand catch within the eyes of its customer through the unique taste of coffee and the exclusivity of all its other products. Currently, Starbucks competitors are being favored by a global economy that is slowly recovering from a recession. How the effect of the recession will play out in the long run is difficult to acoustic projection now, therefore Starbucks must increase its vigilance especially with regards to its day to day activities and their overall impact on its corporate strategy. Special alert control A special alert control is the thorough, and often rapid, rethink of the firms strategy because of a sudden, unexpected event (Pearce II and Robinson, Chapter 13 S trategic prevail Slide 13-10). The economic and financial recession of 2008 greatly affected Starbucks key market segments in America and Europe. Surprisingly, the Asian markets were fairly more stable and have continued to grow.